Cohort analysis is a method that allows you to break your data set into the specific groups, examine the lifecycle of each group, and compare them to each other.
It is a great way to find critical points within a customer lifecycle. You can use cohort analysis to understand if you are improving the provided service with time.
In the SaaS world, we usually use cohort analysis to get a deeper understanding of churn or customer retention.
Customer segmentation is vital to run a company efficiently. It helps you make better decisions about your product and its users. Very often it's difficult to get the segmentation chart you want, but it doesn't have to be like this.
Many things were written about churn in SaaS. When working in the Growth team and doing a deep dive into our churn I remember 3 things that blew my mind. Here they are, 3 things that go beyond simple churn calculations.
There are many different channels you can use to acquire new customers. If you want to understand which ones work for your business, you have to start from understanding where your customers come from.
