Probe Blog

We write about analytics and journey of building getprobe.io

I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality. Lately, I’ve been thinking a bit more about a company as a whole because I co-started a gig called Probe, so here’s some things I think should have been different at Base.

Read more...

After spending 5 years at Base CRM and its acquisition by Zendesk I’ve co-founded Probe – a product in the business analytics space. We defined MVP scope and began a journey to release. At the beginning of the year, we decided to launch on ProductHunt. We had high hopes for this launch and here is a story about how everything went wrong.

Read more...

Cohort analysis is a method that allows you to break your data set into the specific groups, examine the lifecycle of each group, and compare them to each other.

It is a great way to find critical points within a customer lifecycle. You can use cohort analysis to understand if you are improving the provided service with time.

In the SaaS world, we usually use cohort analysis to get a deeper understanding of churn or customer retention.

Read more...

Customer segmentation is vital to run a company efficiently. It helps you make better decisions about your product and its users. Very often it's difficult to get the segmentation chart you want, but it doesn't have to be like this.

Read more...

Many things were written about churn in SaaS. When working in the Growth team and doing a deep dive into our churn I remember 3 things that blew my mind. Here they are, 3 things that go beyond simple churn calculations.

Read more...

There are many different channels you can use to acquire new customers. If you want to understand which ones work for your business, you have to start from understanding where your customers come from.

Read more...

Ever wondered what is needed to bring an additional $10,000 to your MRR? Here is how you can break it down.

Read more...

Enter your email to subscribe to updates.