Probe Blog

We write about analytics and journey of building

We have recently released four new integrations that work with Probe. Let me take you through each of them and show you how they work.


Not all of you use Stripe. We get it. From now on Probe works with ChargeBee as well! Currently, in private beta, you can use ChargeBee as a source of subscriptions data for Probe, the same way you would do with Stripe.

Once you are connected you will be able to see the same set of metrics and segment them in any way you want. Integrations connecting external data like HubSpot will also work, allowing you to segment by data from external sources.

Reach out to us at if you would like to see this integration in action.

Intercom and HubSpot

Oftentimes you want to see details of your customer when interacting with them. For example, knowing your customer’s MRR may help you prioritize their support request. We built these two integrations – Intercom and HubSpot – specifically for this use case. We enrich their interface to show you: Lifetime Value, Current MRR, and Subscription End Date. These numbers are shown when you are viewing your customer card in the products.

Additionally, for Intercom, we show a nice, small sparkline graph of the customer's MRR to show you how it changed month after month.

For more details on HubSpot integration check out HubSpot App Marketplace.

The Intercom integration is available at Intercom App Store

Google Sheets

Last but not least, Google Sheets integration. This is for all of you who track your numbers in Google Sheets.

Have your data in a format that we understand: we need columns with these headers: customerid, mrr, started (and optionally ended). Then add each of your customers’ subscriptions in a separate row. Select the prepared data and chose “Probe –> Calculate Metrics” from the menu.

We will show you month-by-month metrics for this data: New MRR, Expansion, Contraction, Churn, MRR, Lifetime Value & Average Revenue Per User. You will see this data in tabular form as well as on Sheets-driven embedded charts.

If you run a small company, with just a handful of customers, but still want to have the metrics calculated, go and use it, it’s free! The integration is available in Google Workspace Marketplace.

I hope you find these integrations useful, happy measuring!

— Mike CTO @ Probe

We have recently released quite a few product updates that our customers love. Here is a quick update on what is new at Probe and the rationale behind.


Originally published on ProductSchool

At the start of each new product are just a couple of people having an idea and trying to figure out how to make it a reality. You probably speak with potential customers researching your thesis and start building the product.

Small team means everyone stays in sync. Then you start having your first customers, perhaps you raised money and your team grows. It becomes harder and harder to keep everyone focused and up to date on what is happening inside the company.


I worked for 8 years at a successful startup called Base CRM. It was acquired by Zendesk 2 years ago. During this time I saw the company take different approaches to many problems startups have, but one remained unchanged: unparalleled, obsessive focus on shipping new functionality. Lately, I’ve been thinking a bit more about a company as a whole because I co-started a gig called Probe, so here’s some things I think should have been different at Base.


After spending 5 years at Base CRM and its acquisition by Zendesk I’ve co-founded Probe – a product in the business analytics space. We defined MVP scope and began a journey to release. At the beginning of the year, we decided to launch on ProductHunt. We had high hopes for this launch and here is a story about how everything went wrong.


Cohort analysis is a method that allows you to break your data set into the specific groups, examine the lifecycle of each group, and compare them to each other.

It is a great way to find critical points within a customer lifecycle. You can use cohort analysis to understand if you are improving the provided service with time.

In the SaaS world, we usually use cohort analysis to get a deeper understanding of churn or customer retention.


Customer segmentation is vital to run a company efficiently. It helps you make better decisions about your product and its users. Very often it's difficult to get the segmentation chart you want, but it doesn't have to be like this.


Many things were written about churn in SaaS. When working in the Growth team and doing a deep dive into our churn I remember 3 things that blew my mind. Here they are, 3 things that go beyond simple churn calculations.


There are many different channels you can use to acquire new customers. If you want to understand which ones work for your business, you have to start from understanding where your customers come from.


Ever wondered what is needed to bring an additional $10,000 to your MRR? Here is how you can break it down.


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